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Tuesday, October 23, 2007
The Auto Retail Informer: October 23, 2007
Auto Retail Informer Intro October 23, 2007
What do you think about 3rd party lead providers? " If you look at other industries like travel. . . I think someone is going to figure out that their whole brand is an advocate for the customer." Source: Jim Farley. Group Vice President of Marketing and Communications, Ford Motor Company. J.D. Power and Associates Automotive Internet Roundtable. October 18, 2007 Highlights:- Consumer unions: the evolution of third party lead providers
- Auto Retail and Consumer unions
- AutoTrader
- Costco Auto Program
...To view the entire article: Consumer unions: the evolution of third party lead providers (10/23/07)
One of the major "themes" I have talked about for the last year and a half is the idea of "consumer unions." Very briefly, the reason why this concept is so important is because it changes the "power base." Over the last 100 years we have seen a remarkable change in who drives resource allocation. In the 1900s, most products were made and sold locally (often times by the same individual.) Then Henry Ford came along, and the idea of mass production was born. This provided more consistent and lower cost products. But the people buying the products (the retailers,) had very little voice (as they were small independent stores against "Golliath" the manufacturer.) In the second half of the cen
... To view the entire article: |
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