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Friday, November 23, 2007

the Auto Retail Informer November 23, 2007

Auto Retail Informer Intro November 23, 2007

Transportation:The act of transporting.

Transporting:To carry from one place to another.

Source: dictionary.com

Highlights:

  • Understanding need (part 4.) When given the choice for getting around consumers opt for the vehicle.
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Understanding Need (part 4) (11/23/07)

Just using the components of GDP (as reported by the Bureau of Economic Analysis,) out of the ~$70 (per every $100 in economic output or GDP) being spent by Americans every year, I figure about $3.36 of it is on motor vehicles and parts, and another $2.55 are spent on transportation services.  In total, it suggests about $5.91 out of every $100 in economic output is spent on transportation goods and services.   

If I divide the $5.91 by the $70 in personal consumption expenditures, it suggests consumers spend more than $8.40 out of every $100 on transportation goods and services.  Or another way to think about it, the average American spends a little more than $2,600 a year on motor vehicles, parts, and transportation services.  So basically any car t ...

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