“I’ll be looking for you when I pull through to turn your knife that’s ruined my life. When I recover from this broken heart. Hope to be twice as smart.”
Middlespring: Twice as Smart
Highlights:
Day 2 of my Detroit Trip: UAG and the Smart Car (scheduled to arrive in dealer showrooms 1Q08)
My first impression of the Smart: I liked it
UAG plans to bring Smart differently to the market than any other brand
What can go wrong? It is a “category buster”
My concern is with how Daimler is introducing the micro car (as a separate brand versus a new product segment within existing brands.
...
1 - LAD