This morning my opening quote comes from yesterday’s Wall Street Journal (sorry for the dearth of musical lyrics as of late.)  One of the big topics I discussed in 2006 was the shift in the way consumers, well, the way they consume content. 

Yesterday’s article in the Wall Street Journal about the ads (some costing as much as $2.6 million for 30 seconds) should really drive home just what a changed world we live in.  Think about it.  Both Doritos and GM’s commercials were created by consumers. . . amateurs for the most part (although GM used a professional ad firm to “professionalize” the winners creation.) 

So I thought it was incredibly fitting and a ...

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