Auto Retail Informer Intro: April 5, 2007
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“In the first two weeks more than 7,000 people have reserved a new Smart vehicle online (and we don’t even have the dealerships in place yet!) And only 7% of these customers have signed up for the less expensive Pure vehicle (expected to price under $12,000 at base.)  The other 93% have signed up for the more expensive models (Passion expected to price under $14,000 base, and the Passion Cabrio expected to price under $17,000 for the base vehicle.)”

 Roger Penske, Chairman of UnitedAuto Group       

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