Chrysler: George Murphy, Senior Vice President, Global Brand Marketing

I think the most concerning part of Mr. Murphy’s presentation was the slide that called for 3% - 4% annualized unit growth between 2007 – 2011.  I don’t think the total industry is going to grow at that clip.  And a company that has consistently been losing share should therefore probably not assume in their turn around plans 3% - 4% annualized unit growth.  This is where Ford and GM went wrong back in 2000/2001. 

I really do like their strategic transformation plans (albeit still lacking a strategic purpose.)  But a shift from product-centric to customer and brand focus as one ...

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Related Companies: DaimlerChrysler
Group 1 Automotive
Penske Automotive Group (formerly UnitedAuto)