1Q07 Franchised Dealer Brand Assesment Tool (04/19/07)
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Earnings season is upon us!  Many of the auto retailers will start next week telling us how many cars, car parts, and repairs they did in January, February and March.  For most of the companies that report, we call this period the first quarter. 

Actually, Genuine Parts (NAPA) kicked off the season today, and I’ll have commentary tomorrow. 

Now you are probably going to see all sorts of headlines.  Like. . .

“Company XYZ earned a record amount as sales soar!”

Or,

“Company ‘in the dog house’ missed analyst expectations.” (Even though they also may have earned a record amount as sales soared.)

These h ...

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