2 principles, 7 metrics, 1 byproduct (the return,) and the ultimate question, what should I pay for this return? (04/30/07)
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2 principles,   

Principle #1: The purpose of investing is to allocate society’s resources in a manner that generates optimal returns. 

I mowed your lawn.  In return, you could give me a goat.  But what would I do with a goat?  So you give me $10 (currency, which in economic terms is referred to as a “store of wealth.”)  I don’t need the $10 at the moment.  And instead find a dude who needs the money to buy parts for a new lawn mower motor that can cut the time of mowing a lawn in half. 

It works!  In five years from now he is making so much money from selling these motors that he is sending me ...

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