This morning's opening quote begins with a speech GM's CEO delivered a few weeks ago to the newspaper industry. The title of his piece was "re-invention in a changing world."

I could not agree more with Mr. Wagoner's statement. Mature industries tend to be slow to change. So becoming more adaptive (so you can better fill a need) is important. But every good CEO makes statements like this.

The challenge that every company and management team faces, however, is how do you create a culture that thrives on this change and adaptation? Without going too far where the company just makes change for the sake of change. And the challenge, particularly with the ability to adapt, seems to get magnified at ...

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