Midas Basic Report (07/10/07)
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I think the Midas story is improving.  You've heard my opinion about the opportunity I think repair shops have to begin offering inspections/certifications of older used vehicles.  The real question should be why wouldn't I put Monro in the #10 slot then?  Especially since Monro owns all of their stores and therefore can ensure greater consistency and quality versus Midas working through the franchise system.  To be honest, it was a tough call. 

But Monro only has a regional platform (in the Northeast) whereas Midas has a national footprint, I think creating greater opportunities for a national certification branding program (assuming they can get the franchisees to play along.) 

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Related Companies: Midas

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