L2 Trip (08/31/07)
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I am back safe and sound from my trip to Colorado.  Thanks for asking. 

In general, I was very excited about everything that I saw happening at L2.  The passion and enthusiasm for creating a new auto retail concept is not very different from my own passion and enthusiasm for creating a new investment research business model. 

The problem I kept coming back to, however, with management is why aren't they doing this with the rest of the Lithia stores?  As you may recall from my piece Tuesday, the only real "opposition" I have to the L2 concept is that I thought it was what they were doing with the rest of Lithia.  L2 seems to suggest that they cannot accomplish the bet ...

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Related Companies: CarMax
Lithia Motors

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