Last week I talked about how Lithia is planning to move to a one price model at all of its stores over the next 3 years. 

I said it wasn't going to be easy.  But I also said that I think it will do wonders for sales force productivity in the coming years.    

Shortly thereafter Mark Rikess, President of the Rikess Group (www.rikessgroup.com) contacted me.  The Rikess group has apparently helped more than 100 dealerships transition to a negotiation free sales (NFS) model.

I am not really interested in advertising for ...

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