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"50% of the time, people are searching for a vehicle over 100 miles" Source: Chip Perry, CEO, AutoTrader, October 17, 2007 Chip told me that AutoTrader has over 3.5 million cars and 14 million people visiting the AutoTraders site, more than the company's 4 closest competitors combined. So I think these guys have a good handle on what the consumer is doing on the internet. And while he shares a slightly different opinion than me about the impact internet will have on the industry, the reason I point this statistic out is that while I agree local market conditions are incredibly important in auto retail (something I hear dealers emphasize repeatedly.) I think industry participants undere
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