This week we have been addressing the topic of understanding need.  We have learned that consumers account for $70 out of every $100 of economic output (no matter how much they are putting out.) 

And we have learned that as consumers basic physiological needs (food, shelter, and clothing) are met, their needs evolve to things like safety, love/belongingness, esteem, and self actualization. 

In fact, in 1930, physiological expenditures seemed to account for 50 cents out of every dollar a US consumer spent.  But by 2006, the physiological expenses only accounted for about 30 cents out of every dollar (with the other 70 cents being these "higher" needs.) 

So what does all of this mean for the field of auto retail?  As you know, for ...

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Related Companies: Adesa
Advance Auto Parts
America's Car-Mart
Asbury Auto
AutoNation
AutoZone
CarMax
Copart
CSK Auto Parts
DaimlerChrysler
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Ford Motor Company
General Motors
Genuine Parts Corporation
Group 1 Automotive
Hertz (will replace Adesa in index Feb 1, 2007)
Honda Motor Company
Keystone Auto Parts
lanelogic (not in index)
Lithia Motors
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Penske Automotive Group (formerly UnitedAuto)
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Sonic Automotive
Toyota
U.S. Auto Parts