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Last week I explored the idea of need fulfillment. During the discussion, I pointed out that you and I (the consumer) usually account for about $70 out of every $100 of economic output in the United States. And I explored how consumer expenditures (including personal transportation) fits into Maslow's hierarchy of needs. Today I wanted to conclude the series with some limitations to theory. Those of you on this distribution list probably know better than anyone that theory does not always work in practice. Far too often we all have watched inferior products (or services) win. For example, a friend of mine attending UCLA's dental school told me this week that cavities are on the rise. Why? Bo
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